Welcome to the K-BOB’S® family of franchisees. We are pleased to be given this opportunity to potentially be a part of your future.
Our family, founded in 1966 in the heart of New Mexico cattle country, is steadfast and true.
Our company has its roots in Clovis, New Mexico, a small town on the border between Texas and New Mexico; a town with deep family values and traditions.
We have invested many years developing and refining our brand. We are proud of what we have become and especially of what we have remained, and that is loyal to our brand, our quality, our communities and our customers.
At K-BOB'S® we believe it's a special occasion when we get together with friends, family, neighbors, work colleagues, and our school and civic groups. We like to be the venue for all of these occasions. K-BOB'S® Steakhouses serve home-style food in a ranch-style setting with down home hospitality.
Strong on both value and quality, we offer a cover average of around $10/person, while serving wholesome American grown choice steaks, both large and smaller cuts, tasty appetizers, a variety of salads on our Salad Wagon®, cobbler in four flavors and our most famous staple, Chicken Fried Steak, which accounts for approximately 10% of our sales. We serve beer and wine at some of our locations.
Our customers love our down-to-earth, no frills food. Our trademark and trade name are strong in the Southwest. Many of our local guests grew up eating at K-BOB’S® and continue to dine with us multiple times per month. Customer income varies, but we target household income ranges of $33,000+ per annum and an age group of 25-75.
Our sit down business is lunch and dinner in most cases. Some of our restaurants have the option and opportunity to serve breakfast on a seasonal basis. Opening hours are generally 11-9 p.m. Monday through Thursday and
11-10 p.m. Friday and Saturday.
Take-out business or "Home Meal Replacement" is on the rise nationally and we are taking advantage of this market sector thru our Pony Express program.
People are seeking more options for healthy food. We provide an alliance with Healthy Dining Finder to assist with recipe and menu analysis. We fill the healthy niche with our Salad Wagon®, which features over 54 fresh salads, soups and beans daily, our Charbroiled Chicken Breast, Ranch House® Steak, Chicken Teriyaki and K-BOB’S FAMOUS KABOB®.
The atmosphere at a K-BOB’S® is fun and casual, with a country feel to it. Our customers like to sit and visit while enjoying their food. We provide a unique down-home hospitality experience for our guests.
We are important members of our local communities. We are involved both financially and physically by contributing our time and treasures. We encourage our franchisees to join one or more civic organizations and participate on community boards where they can make a difference.
We truly value our regular customers, as their word-of-mouth praise of the K-BOB’S® experience is our most valuable marketing asset. We strive to be excellent corporate citizens and base our marketing strategy more on local relationships than on mass media, driving intense customer loyalty. This in turn yields higher frequency of dining experiences.
We have a wagon full of resources designed to help you become a successful member of our family. The day you become a franchisee, you will begin to receive our guides and tools to assist you in your business development.
• Our operations manual instructs you in every aspect of your restaurant operation.
• Our national distribution and vendor contracts blend the best balance of pricing, quality and service possible.
• Our inspection programs are designed to target areas of opportunity and help improve your operation.
• Initial construction input and ongoing assistance with remodel plans or upgrades to your plant. We will provide a set of our prototype plans that can fit into an existing shell or built from the ground up.
• Our training manual leads you step by step in creating a strong, productive and loyal workforce.
• Our recipe manual ensures you are serving consistently high quality food.
• Our marketing manual and ongoing support, facilitated by an in-house marketing director working with our designated ad agency, provides both large scale promotions and focused local store marketing to assist you in connecting with the local customers.
• A family of peers and mentors to help you along the way.
Once your restaurant is finished, your degree of success depends on your food, local economy and service. Of course, we train you for 6-8 weeks in one of our training facilities so you can be sure you know the K-BOB’S® systems and resources top to bottom.
Please take time to complete the franchise application form. When we meet, we will talk about locations, finances, training and timing. We are glad you chose to take a look at a future with us - we value each and every one of our franchisees.
We look forward to the opportunity to welcome you to the K-BOB’S® family.
Yours truly,
Ed Tinsley
Managing Member
Disclaimer:
“NOT AN OFFER TO SELL: the information contained in this website should not be construed as an offer to sell a franchise. A franchise offering can only be made after we have complied with the laws in your state relating to the offer and sale of franchises and provided to you a copy of our current franchise offering circular.
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