• K-BOB’S® combines affordable family dining with a casual atmosphere to carve a niche as one of the nicer places to eat in smaller communities.
• The emphasis is on good food in a comfortable environment with friendly, down-home service, all at an affordable price.
• K-BOB’S® should be an important part of each community, serving as a focal point for meetings, gatherings and festive events.
• K-BOB’S® theme captures the western or southwestern rural atmosphere.
• K-BOB’S® benefits from travelers familiar with our brand; therefore, good highway visibility is an advantage.
• K-BOB’S® growth plans are based on committed owner/operators desiring to be leaders in the community.
Although “Steakhouse” remains an important part of the K-BOB’® logo, continual efforts will be made to impact the diversity of the menu.
Customer loyalty from the local community, once earned, is strong and permanent.Volume potential is not present for most other large franchise operations to be competitive in these markets.
The high overhead of larger franchise concepts requires that their volume be 1.5 to 2 times higher. Locally-owned and independent restaurants remain the primary competition.
Land and construction costs are more affordable in small communities.
Quality personnel resources are more plentiful and employee longevity is better in smaller communities as well.
